How Runge went from $3k to $20k a month in 12 months
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About Runge
Runge is a worldwide highend streetwear brand selling unique clothing for fashionistas since 2019. Runge is based in Denmark, but has built a worldwide community through Social Media.
Website
www.rungecph.com
“Together with the OkayScale team, we experienced a transition from guesswork to strategic planning – down to every single detail. Our results reflect their capabilities: with a 450% increase in ROAS and an exceptionally successful influencer campaign.”
Silas Runge
CEO, RUNGE
The Challenge
Runge, a dynamic player in the fashion industry, faced a critical bottleneck in their marketing funnel. The primary challenge was the inability to effectively engage and convert cold audiences. Despite having a solid product line, Runge struggled with creating impactful touchpoints throughout the customer journey. This issue not only hindered their top-funnel effectiveness but also impacted the overall profitability due to inefficient conversion strategies. The key obstacle was the development of a seamless, engaging customer journey that not only resonates with the potential customers but also facilitates a smooth transition from initial awareness to final conversion.
The Solution
To address the challenge, we implemented a comprehensive digital marketing strategy. This strategy centered around three key components: targeted email marketing, strategic social media advertisements, and influencer partnerships for enhanced brand awareness.
- Email Marketing: We utilized targeted email campaigns to maintain engagement and nurture leads, delivering personalized content based on user interactions and interests.
- Social Media Ads: Strategic ad placements on social media platforms ensured timely and relevant reach to potential customers, complementing the email marketing efforts.
- Influencer Partnerships: Collaborating with influencers, Runge amplified brand awareness, leveraging their credibility and reach to attract and engage new audiences.
The Results
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ROAS
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- We ended up with a 450% increase in ROAS, which means that Runge’s return on ad spend increased with 450%.
- With the right automations and campaigns, we increaed Runge’s email revenue with 249%.
- With the right target audience and marketing strategy, we generated $140,000.
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