Raising local awareness and generating leads for solar panel sales

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Leads per month
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Impressions

About the client

Our client specializes in distributing solar panels to local residents within a 50-kilometer radius, contributing to a greener world.

The Challenge

The primary challenge for our client in the solar panel industry was the lack of awareness within the local community about their products. Despite offering a sustainable and valuable energy solution, they faced the obstacle of being relatively unknown in their 50-kilometer service radius. The client’s goal was not only to introduce their solar panels to the local market but also to establish a strong presence and generate viable leads. This required a strategic approach to effectively communicate the benefits of their products and to engage potential customers in a market that was yet to realize the potential of solar energy.

The Solution

To address the challenge of low local awareness and lead generation for solar panel sales, our client adopted a two-pronged digital marketing strategy:

  • Lead Campaigns with Detailed Forms: We designed and executed specialized lead generation campaigns, incorporating comprehensive forms to capture high-quality leads. These forms were structured to gather detailed information, ensuring that the leads were not only numerous but also of high relevance and potential value. This approach helped in filtering out unqualified leads and focused on prospects genuinely interested in solar energy solutions.

  • Extensive Brand Awareness Campaign: To bolster local recognition of the client’s brand, we launched a widespread brand awareness campaign. This campaign achieved over 800,000 impressions, significantly increasing visibility in the targeted community. The content was crafted using our advanced marketing strategies, focusing on high-impact creatives and precisely targeted ads. This ensured that the message resonated with the local audience, effectively educating them about the benefits of solar energy and the client’s products.

The Results

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Leads per month
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Cost per lead
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Impressions
  • We generate +35 qualified local leads per month with high value and relevance.

  • Average cost of $28 per lead, making the campaigns highly profitable.

  • To increase the clients visibility in the local area within a 50-kilometer radius, we reached +1,100,000 impressions.

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