The Challenge
Runge, a dynamic player in the fashion industry, faced a critical bottleneck in their marketing funnel. The primary challenge was the inability to effectively engage and convert cold audiences. Despite having a solid product line, Runge struggled with creating impactful touchpoints throughout the customer journey.
The Solution
To address the challenge, we implemented a comprehensive digital marketing strategy. This strategy centered around three key components: targeted email marketing, strategic social media advertisements, and influencer partnerships for enhanced brand awareness.
- Email Marketing: We utilized targeted email campaigns to maintain engagement and nurture leads, delivering personalized content based on user interactions and interests.
- Social Media Ads: Strategic ad placements on social media platforms ensured timely and relevant reach to potential customers, complementing the email marketing efforts.
- Influencer Partnerships: Collaborating with influencers, Runge amplified brand awareness, leveraging their credibility and reach to attract and engage new audiences.
“With the OkayScale team, we experienced a transition from guesswork to strategic planning – down to every single detail. Our results reflect their capabilities”
