The Future of AI-Powered Commerce

Your product’s design could be silently hurting your business. Imagine a user scrolling down your application and finally deciding not to take any further action. Have you ever wondered why this happens? Is it poor navigation, excessive links, or unclear calls to action? A UX design audit helps answer such urgent, distressing matters.

Silas Runge

Silas Runge

CEO, RUNGE

Table of Content

  • What is a UX audit?
  • Why do you need a UX design audit?
  • How a UX audit can transform your product
  • How we conduct a UX audit
  • Tools we use in UX audits

04:01 AM read · 13 November, 2024

What is a UX audit?

A UX audit is a regular checkup for a digital product, measuring its performance regarding the user experience. In simple terms, it reveals one important issue — what causes dissatisfaction among visitors, leading them to abandon their sessions. A typical audit evaluates navigation and usability pain points, promoting opportunities for future design enhancement.

A UX audit assesses how people engage with your digital product design and indicates performance gaps. As a result, designers are empowered to research and build better user-centric interfaces.

Mobile responsiveness is also part of an audit. Specifically, visitors should effortlessly locate relevant information on your application regardless of whether they access it from a PC, tablet, or mobile device. An example of this common issue is a page resizing incorrectly to fit a smaller screen. Hence, a responsive design on various screen sizes is another criterion of a UX audit to ensure overall satisfaction.

A thorough UX helps to pinpoint weaknesses and optimize the user experience

Why do you need a UX design audit?

Suppose you gain large traffic to the product, but there isn’t an increase in conversion rate. That’s when you’ll find a UX design audit helpful since it validates the user experience through reliable data analysis so you can make proper adjustments. Indeed, these reviews are carried out frequently as a quality control measure to identify UX problems as soon as they arise.

  • Bad navigation
  • Pagination errors
  • Missing search features
  • Cluttered or complex layout

Criterion of a UX audit

Upon reviewing the report, the next step is establishing an action plan, outlining every strategy to fix UX issues based on their priorities. For instance, if your product design suffers from poor navigation, you should make it the first objective and set an exact deadline to accomplish it. Furthermore, assigning tasks and responsibilities to the team encourages delegation and boosts effect time.

A thorough UX helps to pinpoint weaknesses and optimize the user experience

“A working UX strategy addresses key issues with a timeline for implementation. Stakeholders use it to ease the user flow and achieve business results.”

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The Future of AI-Powered Commerce

04:01 AM read · 13 November, 2024