Falengreen

Dorte Falengreen, an experienced stylist and color specialist, created the eco-friendly haircare brand "By Falengreen." After years of teaching and working internationally, she developed allergy-certified products that replace harmful chemicals with safe alternatives. Her brand combines luxury with health-conscious formulas, proudly developed in Denmark and made in the USA.

View Website

The Challenge

Falengreen, known for its eco-friendly, allergy-certified haircare products, faced a major issue: their previous website didn't align with the high standards and premium nature of their brand. It failed to convey the quality and values behind the products. The challenge was to design a website that not only reflected their brand identity but also increased conversions, showcasing their expertise and commitment to sustainable beauty.

The Solution

To address Falengreen’s challenges, we developed a tailored solution to align their digital presence with their premium brand. This included a fully customized Shopify website designed to reflect the high quality of their allergy-certified products and drive conversions. Our strategy focused on creating an engaging and brand-consistent experience that resonates with their audience.

  • Website: A conversion-optimized Shopify store that enhances the customer journey, showcasing Falengreen’s expertise and increasing sales.
  • Brand Alignment: We ensured the website design and content reflected Falengreen’s commitment to sustainability and premium quality.
  • Conversion Strategy: Each aspect of the site was built to maximize user engagement and conversions, helping Falengreen grow its loyal customer base.