Runge Clothing

Runge is a worldwide highend streetwear brand selling unique clothing for fashionistas since 2019. Runge is based in Denmark, but has built a worldwide community through Social Media. 

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450%

ROAS

$140k

Generated through ads

249%

Increase in email revenue

The Challenge

Runge, a dynamic player in the fashion industry, faced a critical bottleneck in their marketing funnel. The primary challenge was the inability to effectively engage and convert cold audiences. Despite having a solid product line, Runge struggled with creating impactful touchpoints throughout the customer journey.

The Solution

To address the challenge, we developed a customized Shopify store optimized for conversion aswell as implemented a comprehensive digital marketing strategy. This strategy centered around three key components: targeted email marketing, strategic social media advertisements, and influencer partnerships for enhanced brand awareness.

  • Website: A custom Shopify store designed and developed with conversion in mind.
  • Email Marketing: We utilized targeted email campaigns to maintain engagement and nurture leads, delivering personalized content based on user interactions and interests.
  • Social Media Ads: Strategic ad placements on social media platforms (Facebook & Instagram) ensured timely and relevant reach to potential customers, complementing the email marketing efforts.
  • Influencer Partnerships: Collaborating with influencers, Runge amplified brand awareness, leveraging their credibility and reach to attract and engage new audiences.

“Together with the rest of the OkayScale team, we experienced a transition from guesswork to strategic planning – down to every single detail.”

Silas Runge

CEO, RUNGE

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Branding

Runge Clothing

Branding

Salvetti

E-commerce

Falengreen