The Copenhagen Scent is a lifestyle brand selling on Shopify. In August 2025, OkayScale started handling CRO and ongoing Shopify development for the store. After just over six months of working together, founder Omar wrote that we had helped lift his monthly revenue by more than 300%.
The engagement at a glance
- Brand: The Copenhagen Scent (lifestyle)
- Services: conversion rate optimization (CRO) and ongoing Shopify development
- Started: August 2025
- From OkayScale: Silas Runge and Adis Zdero
- Result: monthly revenue up more than 300% in just over six months, according to the founder
Omar’s experience working with OkayScale
“I have now worked with Silas and Adis for a good six months, and I honestly have to say they have taken my shop to a new level. They have helped lift my monthly revenue by more than 300% since we started working together in August 2025. Thank you so much for your effort and your transparency. Highly recommended.”
Omar, founder of The Copenhagen Scent, early 2026 (translated from Danish)
Silas Runge and Adis Zdero co-founded OkayScale. Silas is lead developer and Adis runs marketing. Omar mentions both of them in his testimonial.
A hundred small points of friction
This is how Omar explains the growth himself:
“300% in revenue doesn’t come from one thing. It comes from a hundred small points of friction going away over time, and suddenly having the headspace to make better decisions.”
Omar, founder of The Copenhagen Scent (translated from Danish)
That is the idea behind ongoing Shopify development: improvements get made as they come up, instead of waiting for one big rebuild. Each change is small on its own, but they stack up.
CRO means getting a bigger share of your visitors to buy. How we approach it, from measurement and analysis to testing, is described on our Shopify CRO page.
What other Shopify stores can take from this
- Keep one prioritized list of small points of friction. Write them down when you spot them, and start with the ones that hit the most customers closest to purchase.
- Ship small changes continuously. A task that waits until there is enough to batch together rarely gets done.
- Check your tracking before you judge a change. If the numbers are wrong, you cannot tell whether the change worked. Here is how to measure ecommerce conversion.
- Only A/B test where the traffic allows it. With less traffic, analysis, user insight and the obvious fixes get you further. If you have the traffic, read our guide to A/B testing on Shopify.
Frequently asked questions
Where does The Copenhagen Scent’s 300% figure come from?
From Omar, founder of The Copenhagen Scent. In his testimonial for OkayScale, he writes that we have helped lift his monthly revenue by more than 300% since the work began in August 2025. He wrote it after just over six months of working together.
Can we expect the same result?
Nobody can promise that. According to Omar, the growth came from many small points of friction disappearing over time, and your store has its own starting point. We can look at your store and give you an honest take on where to start.
OkayScale is a Shopify agency in Denmark and an official Shopify Select Partner. Read about our CRO work and Unlimited Shopify Development, a dedicated developer for a fixed monthly price, or see more case studies.