Ecommerce Platforms in Denmark 2026

Among the sites Chrome users in Denmark visit, more run on Shopify than on WooCommerce. On mobile, an average of 3,954 sites ran on Shopify from July to September 2026 (7.44% of all sites) and 3,030 on WooCommerce (5.70%), according to HTTP Archive data. The figures cover all kinds of sites, including foreign ones, and are not a count of Danish online stores.

OkayScale is a Danish Shopify agency, so we are not neutral. The method is on this page and you can download the aggregate figures as a CSV.

Which ecommerce platform is most used in Denmark?

Among sites visited from Denmark, Shopify is the most widely used of the 13 platforms we have data for. The table shows mobile averages for July to September 2026. Shares are of all sites in the dataset, and the change is measured against the same period in 2025.

On desktop the shares are 7.36% for Shopify and 5.48% for WooCommerce, against 5.87% and 5.76% a year earlier. On mobile the number of Shopify sites rose 18.7% in a year, the number of WooCommerce sites fell 10.7%, and the whole dataset shrank 10.9%. In September 2026 alone there were 4,060 Shopify sites on mobile and 3,020 WooCommerce sites. DanDomain is not in HTTP Archive's data, so it only appears in our own crawl further down.

When did Shopify pass WooCommerce?

Among sites visited from Denmark, Shopify moved ahead in October 2025 on mobile and August 2025 on desktop, using three-month averages. In the monthly figures it was October 2025 on mobile (3,537 sites against 3,410) and July 2025 on desktop (2,637 against 2,573), and it has been ahead every month since. When the averages crossed, the lead was only 13 sites on mobile and 5 on desktop, so the exact timing is uncertain.

Shopify and WooCommerce among sites visited from Denmark. Mobile, three-month average, January 2022 to September 2026.

Single months jump around, so use the averages or compare the same month year on year.

From September 2025 to September 2026, Shopify's share of the sites visited from each country rose on mobile in all six countries we chose to check, and Denmark is the highest of them at 7.77%, ahead of Sweden (5.88%), the Netherlands (5.34%), Germany (5.28%), Norway (5.20%) and Finland (4.79%). It is higher in Australia (13.69%), the UK (9.39%) and the US (9.19%), for example.

Which platforms do the most visited .dk online stores run on?

On 8 November 2026 we tried to fetch the homepage of the 2,497 .dk sites on the Chrome UX Report global list of the top 1 million sites. This measures the most visited .dk sites, not all Danish online stores.

We could read and classify 1,907 of them, and our rules identified 786 as online stores (41.2%). Shopify is the largest platform we can identify, with 226 stores (28.8%). DanDomain and SmartWeb / HostedShop together have 93 (11.8%).

We could not identify the platform on 235 of the 786 stores. They may be custom builds, headless setups or platforms that are not on our list. The rules also miss some stores, so the true count among the 1,907 sites is probably 850 to 920. If none of the missed stores run on Shopify, Shopify's share is 24.5 to 26.6%, not 28.8%. A .dk address does not make a company Danish either. The list includes the Danish sites of foreign chains, and we have not separated them.

Which payment methods do the most visited .dk online stores show?

Of the nine methods we counted, MobilePay shows up most often, on 342 of the 786 stores (43.5%). We did not count Visa or Mastercard.

The table counts stores that show the method on the homepage or load the provider's script. It does not tell you what customers can pay with, because we did not open any checkouts. The figures are probably too low, because 289 of the 786 stores show no method we can read. The Confederation of Danish Industry (DI) reports that 39% of online purchases in the first quarter of 2026 were made with MobilePay, but that is a share of purchases and ours is a share of stores.

How many sites pass Core Web Vitals on each platform?

Core Web Vitals measure loading (LCP), visual stability (CLS) and responsiveness (INP) for real Chrome users in Denmark, and a site passes when at least 75% of page views are good on each of the three. The table shows September 2026 and uses the same dataset as the top of the page. n is the number of sites measured.

Shopify, Wix eCommerce, Squarespace Commerce, PrestaShop and Dynamicweb are above the figure for all sites on both mobile and desktop, and WooCommerce, Magento and Salesforce Commerce Cloud are below it. In September 2026 Wix eCommerce and Squarespace Commerce are also above Shopify on both mobile and desktop, and on mobile so are SmartWeb and Dynamicweb. The table does not show that the platform is the cause, because the sites differ in other ways too.

Lighthouse, a lab test run from Google Cloud regions in the US, gives a different picture. In September 2026 the median performance score (0 to 100) on desktop was 49.5 for Shopify, 57.5 for WooCommerce and 64.0 for the whole dataset. On mobile it was 41.5 for Shopify, 35.5 for WooCommerce and 46.0 for the whole dataset.

How did we get these numbers?

The figures for sites visited from Denmark come from the HTTP Archive Technology Report, which is built on the Chrome UX Report by Google and only counts sites with enough Chrome users in Denmark. We used data from January 2021 to September 2026, fetched on 8 November 2026. HTTP Archive identifies technologies with Wappalyzer on the homepage and one inner page and counts each subdomain separately. Mobile means Chrome on Android, so iPhones are not included. HTTP Archive's code has no filter on where a site is based, so we infer that foreign sites are included. A three-month average covers the named month and the two before it. We chose the 13 platforms ourselves, and among the 70 largest technologies in HTTP Archive's Ecommerce category, no other platform had more sites than Shopify in September 2026. The Core Web Vitals table leaves out platforms with fewer than 100 measured sites.

The crawl of .dk sites is based on the Chrome UX Report list with September 2026 data, taken from zakird/crux-top-lists. We fetched robots.txt once per site and the homepage once if robots.txt allowed it. We read only the raw HTML and did not run JavaScript, and stores, platforms and payment methods were identified by rules applied to that HTML.

Step	Count
.dk sites on the list	2,497
Skipped: robots.txt disallowed it or could not be read	138
Did not answer with status 200	105
Bot challenge or nearly empty page	208
Duplicates of the same domain	139
Remaining: sites read and classified	1,907
Of which recognized as online stores	786

A site counts as an online store when it sells goods directly on the site, with a cart or checkout and visible prices. News sites, banks, insurance, the public sector, booking-only sites, ticket sites, classified ads and restaurants do not count, while marketplaces with a cart do. Prices are often loaded with JavaScript, so 87 of the 786 stores have no real price in the raw HTML, and 85 of them count because they have cart markup and other signs of selling. The platform is read from headers, cookies and page code, never from visible text or links. We made a judgment call to remove 47 sites that would otherwise have counted as stores. Of those, 13 ran on WooCommerce and none on Shopify.

How were the rules checked?

The check is automated, not manual. Each site was assessed twice from its HTML. Neither pass saw what the rules had decided, but both were run the same way and can make the same mistakes. The first 50 sites were used to correct the rules and do not count as a test. The test is the next 50: 25 sites the rules recognized as stores, spread across platforms, and 25 random sites the rules rejected.

All 25 recognized sites were stores, and the platform matched on all 25, but only 2 of them were on Shopify. Of the 25 rejected sites, 3 turned out to be stores. Depending on how those 3 are weighted, that points to about 850 to 920 stores among the 1,907 sites. The sample is small, and the low and high scenarios are about 730 and 1,120. The calculations are in the CSV.

What can't the numbers show?

• HTTP Archive's numbers count neither traffic nor revenue, and we do not know which of the sites are Danish.
• Store software on a site does not mean the site sells anything. We also could not measure how many sites HTTP Archive misses on each platform.
• The crawl covers only the homepage of the most visited .dk sites. It says nothing about stores outside the list, on other domains or behind a login.
• Of the 2,497 sites, 451 were never read, including stores that only work with JavaScript. Only 2 of them point to Shopify's servers, so leaving them out pushes Shopify's share up.
• Each store counts once whatever its size. Among the 12 stores in the global top 50,000, none is on Shopify.
• The two sources cannot be compared directly. The ratio of Shopify to WooCommerce is 1.3 to 1 at HTTP Archive and 3.1 to 1 among the sites we counted as stores, and we cannot say how much of the difference comes from the method.
• The figures do not say why they change or which platform is best.

Where can I get the data?

Download the data as CSV. The file holds aggregates only, with no site names, and the first rows explain the columns.

Sources: HTTP Archive Technology Report and Chrome UX Report by Google. OkayScale calculated the shares and averages and ran the crawl of .dk sites. If you use the figures from the crawl, please credit OkayScale and link to this page. If you use figures from HTTP Archive, please credit HTTP Archive and Chrome UX Report by Google, and OkayScale for the calculation. CC BY 4.0 covers Chrome UX Report and OkayScale's own figures. We have not found a license for HTTP Archive's data, but one of the project's maintainers wrote in 2020 that people are free to use it and that attribution is appreciated.

Thinking about changing platform?

These numbers cannot tell you which platform is right for your store. That depends on your product range, integrations and budget. If you are considering Shopify, read about moving from WooCommerce, DanDomain or SmartWeb, and how a Shopify migration works. If you are on Magento, read Shopify versus Magento.