Have you ever wondered how some e-commerce brands seem to skyrocket overnight on platforms like Facebook and TikTok? There’s a good chance they might be using what’s known as the “Bully Method,” a strategy that has helped many marketers achieve remarkable success. Today, I’m going to share with you how to apply this method and potentially reduce your Cost Per Acquisition (CPA) while staying ahead of the competition.

Understanding the Bully Method

The Bully Method is all about aggressive bidding strategies to dominate the ad space. It involves setting up a conversion campaign with a manual cost cap and running accelerated bids to outbid competitors for ad visibility. This might sound intensive — and it is — but for those starting and seeking to maximize their advertising dollar, this approach can be golden.

Setting Up Your Campaign

To begin, create a conversion campaign with a specific budget. For instance, let’s say you start with $50 and target specific high-traffic times, like early mornings or late evenings when users are most active.

The core idea is to “bully” your way into the algorithm by showing that you’re willing to spend more than your competitors, thus securing more ad visibility. Here’s a simplified example: if you’re selling sunglasses and set a higher cost cap than your competitors, your ad is more likely to be shown to potential customers first.

Day Parting and Human Behavior

Day parting is crucial. People tend to make their first purchase at certain times, like when grabbing morning coffee or winding down in the evening. By targeting these key times, such as 8-9 AM or 9-11 PM, you’re more likely to catch users when they’re ready to “break the seal” on daily spending.

The Technical Setup

When setting up your campaign:

  1. Choose a conversion event, like a complete payment.
  2. Select and adjust your placements and advanced settings as needed.
  3. Target your desired audience, considering factors like location and demographics.
  4. Schedule your ads for the prime times you’ve identified for your product or service.
  5. Set a high cost cap on the ad set level to trick the algorithm into thinking you have a massive budget for a short time frame.

It’s vital to understand that the budget on the campaign level is what controls your actual spend, not the inflated cost cap figure. This method drives traffic during your targeted times by making the algorithm think you’re going big on spending.

Monitoring and Adjusting Your Campaigns

The Bully Method is not set-and-forget. You need to actively manage your campaigns, adjusting your bids if the ads aren’t spending or if they’re spending too quickly. This hands-on approach can lead to acquiring customers at incredibly low CPAs, sometimes even pennies per conversion.


The Bully Method is a powerful but advanced advertising strategy that requires close attention and a willingness to experiment. It can yield incredible results, allowing you to achieve low CPAs and high visibility. Remember, it’s all about being present and adjusting in real-time — think of it as playing a strategic game where your product and brand are the winners.

If you’re just starting out or your budget is tight, employing the Bully Method could be your ticket to significant e-commerce success. Just remember, like any powerful tool, it must be used wisely and responsibly to get the best results.

Before using this blog post, ensure you customize it to fit your audience and product specifics. This draft provides a solid foundation, but the best results come from personalization and testing. Good luck! Ready to elevate your digital presence, book a free discovery call with us here:

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July 2024